Ranveer Singh Launches His New Vodka Brand “Rangeela” — A Bold, Colourful Splash in the Spirits World
When it comes to bold choices and vibrant energy, very few Bollywood stars can match the electrifying persona of Ranveer Singh. Whether it’s his films, fashion, or public appearances, Ranveer is known for rewriting the rules with unapologetic flair. And now, he’s stepping into a brand-new arena — the world of premium spirits.
Ranveer Singh has officially launched his vodka brand “Rangeela,” and just like the man himself, the brand is loud, colourful, unapologetic, and full of life. This new venture has already become the talk of the town, promising to shake up the spirits market with a unique identity and a celebration of individuality.
A Vodka Brand That Mirrors Ranveer’s Personality
The name Rangeela couldn’t be more fitting. It’s a word that instantly evokes colour, vibrancy, and creativity — three qualities that define Ranveer’s artistic DNA.
From the first look of the bottle, you can tell this is not your regular vodka brand. The design features a burst of colours, psychedelic art, and a bold aesthetic, symbolizing freedom and self-expression. The messaging is clear: Rangeela isn’t just a drink — it’s an experience.
According to industry insiders, Ranveer was deeply involved in shaping the brand identity, from conceptualisation to packaging. The result? A vodka that tells a story:
Celebrate your colours. Celebrate your vibe. Be Rangeela.
The Inspiration Behind Rangeela
Ranveer Singh has always been someone who celebrates individuality. Whether it’s rocking eccentric outfits on the red carpet or promoting body positivity and self-love, he has consistently reminded people to embrace their true selves.
So when he decided to step into the beverage industry, he wanted to create a brand that reflected these values.
Sources close to Ranveer share that he wanted Rangeela to stand for more than alcohol. It’s meant to be a reminder that life doesn’t have to be monochrome — you can live it boldly, fully, and colourfully.
The flavours, branding, and positioning reflect that philosophy. Rangeela is aimed at a young, expressive, and fun-loving audience that enjoys experimenting with new tastes and celebrating their individuality.
Premium Quality with a Creative Twist
Apart from its vibrant branding, Rangeela promises to deliver a premium drinking experience. It is crafted using high-quality grains, slow-distilled for purity, and filtered multiple times for that clean, smooth finish vodka lovers look for.
The brand is expected to release:
- Classic Premium Vodka
- Flavoured Vodkas like Citrus Pop, Wild Berry, Tropical Rush
- Limited-Edition Seasonal Variants
While vodka is often associated with neutrality, Rangeela leans into flavour, aroma, and innovation. The early reviews describe it as smooth, aromatic, and refreshingly playful — characteristics that perfectly match its persona.
A Strategic Entry Into the Spirits Market
Ranveer is not the first Bollywood celebrity to jump into the alcoholic beverage industry, but he is certainly one of the most creative so far.
With India’s premium spirits market growing rapidly — especially among millennials — celebrities entering this space isn’t surprising. But what sets Rangeela apart is its strong narrative and visual storytelling.
Instead of launching “just another” premium vodka, Ranveer has created an entire lifestyle brand that appeals to people’s emotions, moods, and personal identity.
Industry analysts predict that Rangeela could quickly gain popularity, especially in metro cities, upscale lounges, and youth-centric events.
Marketing That’s as Colourful as the Brand
Knowing Ranveer, the marketing campaign for Rangeela won’t be ordinary. Expect:
- High-energy promotional videos
- Fashion-forward photoshoots
- Club collaborations
- Music tie-ins with indie artists
- Rangeela-themed parties in major cities
Social media teasers already show Ranveer in his signature bold outfits, swirling colours, and quirky poses — building hype around the launch.
Influencers are likely to jump in soon, and if the initial buzz is any indication, Rangeela might become the go-to spirit for Gen Z and millennials.
The Emotional Appeal — More Than Just a Drink
What makes Rangeela special is the emotion behind it. The brand stands for:
- Expression
- Individuality
- Inclusivity
- Creativity
- Freedom
In a world where people often feel pressured to fit in, Ranveer’s message through Rangeela is simple:
Why fit in, when you can stand out? Be colourful, Be loud, Be bold, Be you.
This emotional layer may just be the secret ingredient that propels Rangeela to success.
Final Thoughts: Ranveer Singh Just Redefined the Spirits Game
With Rangeela, Ranveer Singh has done what he does best — break the mould. This vodka brand isn’t just a business venture; it’s an extension of his identity and a celebration of individuality.
Whether you’re a fan of vodka, a fan of Ranveer, or someone who simply loves vibrant storytelling, Rangeela is set to make waves — and maybe even start a colourful revolution in the beverage world.
Tags: #RanveerSingh #RangeelaVodka #CelebrityBrands #VodkaLaunch #BollywoodNews #TrendingStories #PremiumVodka #Lifestyle #IndianCelebrities #BrandLaunch
